CORE EXPERTISE
A product manager who can work across discovery, AI systems, engineering, and growth without losing sight of the customer problem.
Product
Strategy
I turn customer problems into a clear product direction through Product Discovery, Customer Discovery, and Voice of Customer (VoC). I use User Personas and Competitive Analysis to shape Product Strategy and Roadmapping, prioritize opportunities with RICE and MoSCoW, and connect decisions to OKRs, KPIs, and North Star Metrics.
I document decisions in Notion and Jira, explore journeys in Figma, and communicate the direction with Pitch.com.
AI Product
Development
I build LLM Applications and AI Agents around practical user needs. My approach combines Retrieval-Augmented Generation (RAG) with Prompt Engineering to ground responses in relevant information. I design AI Workflow Automation with clear checks, escalation paths, and human review so teams can use AI effectively in everyday work.
I connect models and services using Python, FastAPI, n8n, and REST APIs.
Growth &
Analytics
I use Product Analytics and Data Analysis to understand user behavior, identify funnel drop-offs, and find opportunities to improve activation and retention. I define KPIs and North Star Metrics before evaluating a feature, then use A/B Testing to test assumptions and inform Product-Led Growth (PLG) decisions.
My toolkit includes SQL, Python, Google Analytics, Tableau, Power BI, and Microsoft Excel (Advanced).
Technical
Delivery
I bridge product and engineering by translating business needs into Product Requirements Documents (PRDs), User Stories, and clear Acceptance Criteria. Through Sprint Planning, Agile, and Scrum, I help teams prioritize delivery, resolve dependencies, and make practical trade-offs. My engineering background supports deeper conversations about REST APIs and API Integration.
I work with Jira, Git, JavaScript, React.js, and Node.js to connect requirements with implementation.
0→1
Building
I take an idea from a problem worth solving to a focused MVP. I combine Customer Discovery, Competitive Analysis, and Feature Prioritization to define the first release, then shape a Go-to-Market (GTM) Strategy and learn from early users. Building ReffConnect gives me hands-on experience connecting product decisions, execution, and feedback.
I use Figma for early concepts, Notion for planning, Pitch.com for storytelling, and Product Analytics to guide iteration.
Enterprise
Onboarding
I help enterprise customers move from requirements to usable workflows. Through Stakeholder Management, Voice of Customer (VoC), and Cross-functional Leadership, I align client expectations with product and engineering teams. I clarify Acceptance Criteria, coordinate API Integration, and use onboarding feedback to identify friction and inform the roadmap.
I use Jira and Notion to track requirements, decisions, and follow-ups, with KPIs to assess adoption and support needs.